William Wrigley, Jr. Quotes
- Entrepreneur
- USA
- 1861
William Wrigley, Jr. was an American businessman and founder of the Wrigley Company, known for its popular chewing gum brands such as Juicy Fruit and Doublemint. He was born in 1861 in Philadelphia and started his career selling soap and baking powder. In 1891, he moved to Chicago and began selling…Read More
William Wrigley, Jr. was an American businessman and founder of the Wrigley Company, known for its popular chewing gum brands such as Juicy Fruit and Doublemint. He was born in 1861 in Philadelphia and started his career selling soap and baking powder. In 1891, he moved to Chicago and began selling chewing gum as a promotional item. The gum became more popular than the products he was promoting, leading Wrigley to focus solely on gum production. He also played a major role in the development of Catalina Island, where he built the iconic Casino building. Wrigley passed away in 1932, leaving behind a successful and influential business legacy.Read Less
William Wrigley, Jr. was an American businessman and founder of the Wrigley Company, known for its popular chewing gum brands such as Juicy Fruit and Doublemint. He was born in 1861 in Philadelphia and started his career selling soap and baking powder. In 1891, he moved to Chicago and began selling chewing gum as a promotional item. The gum became more popular than the products he was promoting, leading Wrigley to focus solely on gum production. He also played a major role in the development of Catalina Island, where he built the iconic Casino building. Wrigley passed away in 1932, leaving behind a successful and influential business legacy.
William Wrigley, Jr. Career Highlights
William Wrigley, Jr. was an American businessman and founder of the Wm. Wrigley Jr. Company, known for its popular chewing gum brands such as Juicy Fruit and Spearmint. He began his career as a soap salesman, but soon shifted his focus to selling baking powder. In 1891, he started giving away free packs of chewing gum with each purchase of baking powder, and soon realized that the gum was more popular than the baking powder itself. This led him to shift his business entirely to the production and sale of chewing gum.
Key Contributions by William Wrigley, Jr.
Wrigley’s key contribution to the chewing gum industry was his innovative marketing strategies. He was one of the first businessmen to use advertising extensively, and his catchy slogans and jingles helped make his gum brands household names. He also introduced the concept of including collectible cards in gum packs, which became a huge success and helped boost sales.
What Sets William Wrigley, Jr. Apart
What set William Wrigley, Jr. apart was his determination and entrepreneurial spirit. Despite facing initial setbacks and competition from established gum companies, he persevered and eventually built a successful business empire. He also had a keen eye for marketing and was able to effectively promote his products, making them stand out in a crowded market.
Takeaways
William Wrigley, Jr.’s success in the chewing gum industry serves as a lesson in the power of determination and innovation. He was able to identify and capitalize on a niche market, and his creative marketing strategies helped him build a successful business. His legacy continues to live on through the Wm. Wrigley Jr. Company, which is now a subsidiary of Mars, Inc.