What did William Bernbach mean by: Our job is to bring the dead facts to life. - William Bernbach Advertising executive Copy
+ Adapt your techniques to an idea, not an idea to your techniques. Feraz Zeid, January 14, 2024January 14, 2024, William Bernbach, Ideas, 0 - William Bernbach Advertising executive
+ Advertising doesn’t create a product advantage. It can only convey it. Feraz Zeid, January 14, 2024January 14, 2024, William Bernbach, Advantage, Advertising, Business, 0 - William Bernbach Advertising executive
+ An idea can turn to dust or magic, depending on the talent that rubs against it. Feraz Zeid, January 14, 2024January 14, 2024, William Bernbach, Creativity, Motivational, 0 - William Bernbach Advertising executive
+ In advertising, not to be different is virtually suicidal. Feraz Zeid, August 15, 2023December 12, 2023, William Bernbach, marketing, Suicidal, Suicide, 0 - William Bernbach Advertising executive
+ If your advertising goes unnoticed, everything else is academic! Feraz Zeid, January 14, 2024January 14, 2024, William Bernbach, Advertising, Business, Design, 0 - William Bernbach Advertising executive
+ Research can trap you into the past. Feraz Zeid, August 8, 2023December 12, 2023, William Bernbach, Business, Past, Research, 0 - William Bernbach Advertising executive
+ In communications, familiarity breeds apathy. Feraz Zeid, October 3, 2023December 26, 2023, William Bernbach, Apathy, Communication, Familiarity, 0 - William Bernbach Advertising executive
+ Rules are what the artist breaks; the memorable never emerged from a formula. Feraz Zeid, January 14, 2024January 14, 2024, William Bernbach, Artist, Design, 0 - William Bernbach Advertising executive
What is history after all? History is facts which become lies in the end. - Jean Cocteau Artist · France
A heap of epithets is poor praise: the praise lies in the facts, and in the way of telling them. Explain - Jean de la Bruyere Writer · France
Art lies in conceiving and designing, not in the actual execution’ – this was left for lesser minds. - Will Durant Historian · USA
When nations grow old the Arts grow cold And commerce settles on every tree - William Blake Poet and artist · England
Designers are to be in connection with what’s happening with the movement of society. - Jean Paul Gaultier Fashion designer · France
Le biologiste passe, la grenouille reste. The biologist passes, the frog remains. - Jean Rostand Biologist · France
God’s designs regarding you, and His methods of bringing about these designs, are infinitely wise. - Jeanne Marie Bouvier de la Motte Guyon Mystic and writer · France