What did William Bernbach mean by: In advertising, not to be different is virtually suicidal. - William Bernbach Advertising executive Copy
+ Advertising doesn’t create a product advantage. It can only convey it. Feraz Zeid, January 14, 2024January 14, 2024, William Bernbach, Advantage, Advertising, Business, 0 - William Bernbach Advertising executive
+ Because an appeal makes logical sense is no guarantee that it will work. Feraz Zeid, January 14, 2024January 14, 2024, William Bernbach, Guarantees, Logical, 0 - William Bernbach Advertising executive
+ The difference between the forgettable and the enduring is artistry. Feraz Zeid, January 14, 2024January 14, 2024, William Bernbach, Artistry, Difference, Endure, 0 - William Bernbach Advertising executive
+ A great ad campaign will make a bad product fail faster. It will get more people to know it’s bad. Feraz Zeid, January 14, 2024January 14, 2024, William Bernbach, Campaigns, Design, 0 - William Bernbach Advertising executive
+ An idea can turn to dust or magic, depending on the talent that rubs against it. Feraz Zeid, January 14, 2024January 14, 2024, William Bernbach, Creativity, Motivational, 0 - William Bernbach Advertising executive
+ Adapt your techniques to an idea, not an idea to your techniques. Feraz Zeid, January 14, 2024January 14, 2024, William Bernbach, Ideas, 0 - William Bernbach Advertising executive
+ Our job is to bring the dead facts to life. Feraz Zeid, October 1, 2023December 26, 2023, William Bernbach, Design, Fact, 0 - William Bernbach Advertising executive
+ A principle isn’t a principle until it costs you something. Feraz Zeid, September 15, 2023December 24, 2023, William Bernbach, Advertising, Cost, Principles, 0 - William Bernbach Advertising executive
Our destiny is frequently met in the very paths we take to avoid it. - Jean de La Fontaine Poet · France
By dying I wanted to maintain my honor, and hide a flame so black from the daylight! - Jean Racine Playwright · France
History is not a suicide note — it is a record of our survival. - Jeanette Winterson Author · England
What they’re not doing is marketing the Dead Kennedys in the spirit of what the band stood for. - Jello Biafra Musician · USA
The craziest, most selfish act is to commit suicide. When you kill yourself, you kill others. - Jenny Joseph Poet · England
People can’t relate to someone who only talks about their successes. - Jeremy Schoemaker Entrepreneur · USA