What did William Bernbach mean by: Because an appeal makes logical sense is no guarantee that it will work. - William Bernbach Advertising executive Copy
+ Advertising is the art of persuasion. Feraz Zeid, August 25, 2023December 24, 2023, William Bernbach, Advertising, Art, Persuasion, 0 - William Bernbach Advertising executive
+ Research can trap you into the past. Feraz Zeid, August 8, 2023December 12, 2023, William Bernbach, Business, Past, Research, 0 - William Bernbach Advertising executive
+ Properly practiced creativity can make one ad do the work of ten. Feraz Zeid, January 14, 2024January 14, 2024, William Bernbach, Belief, Creativity, 0 - William Bernbach Advertising executive
+ In communications, familiarity breeds apathy. Feraz Zeid, October 3, 2023December 26, 2023, William Bernbach, Apathy, Communication, Familiarity, 0 - William Bernbach Advertising executive
+ Our job is to bring the dead facts to life. Feraz Zeid, October 1, 2023December 26, 2023, William Bernbach, Design, Fact, 0 - William Bernbach Advertising executive
+ Let us prove to the world that good taste, good art, and good writing can be good selling. Feraz Zeid, January 14, 2024January 14, 2024, William Bernbach, Art, Taste, Writing, 0 - William Bernbach Advertising executive
+ If your advertising goes unnoticed, everything else is academic! Feraz Zeid, January 14, 2024January 14, 2024, William Bernbach, Advertising, Business, Design, 0 - William Bernbach Advertising executive
+ It’s not just what you say that stirs people. It’s the way that you say it. Feraz Zeid, January 14, 2024January 14, 2024, William Bernbach, 0 - William Bernbach Advertising executive
Poetry is a religion without hope, but its martyrs guarantee the eternal truth of its dogma. - Jean Cocteau Artist · France
Art is a guarantee of sanity. That is the most important thing I have said. - Louise Bourgeois Sculptor · France
National Defense is not a threat to peace; it is the guarantee of peace with freedom. - Jeffrey Gitomer Author
Pessimism is an excuse for not trying and a guarantee to a personal failure. Explain - William J. Clinton Politician · USA
Popular suffrage is in itself no guarantee of freedom. People can vote themselves into slavery. - Frank Chodorov Economist · USA
This is my world. You step into my world, you will step out a loser – I guarantee it. - Frank Shamrock Mixed martial arts fighter
[Heraclitus had] pride not in logical knowledge but rather in intuitive grasping of the truth. Explain - Friedrich Nietzsche Philosopher · Germany
