What did William Bernbach mean by: Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art. - William Bernbach Advertising executive Copy
+ An idea can turn to dust or magic, depending on the talent that rubs against it. Feraz Zeid, January 14, 2024January 14, 2024, William Bernbach, Creativity, Motivational, 0 - William Bernbach Advertising executive
+ A principle isn’t a principle until it costs you something. Feraz Zeid, September 15, 2023December 24, 2023, William Bernbach, Advertising, Cost, Principles, 0 - William Bernbach Advertising executive
+ Word of mouth is the best medium of all. Feraz Zeid, November 7, 2023December 26, 2023, William Bernbach, Business, Funny Inspirational, Media, 0 - William Bernbach Advertising executive
+ In advertising, not to be different is virtually suicidal. Feraz Zeid, August 15, 2023December 12, 2023, William Bernbach, marketing, Suicidal, Suicide, 0 - William Bernbach Advertising executive
+ The most powerful element in advertising is the truth. Feraz Zeid, August 29, 2023December 26, 2023, William Bernbach, Elements, marketing, Powerful, 0 - William Bernbach Advertising executive
+ The heart of creativity is discipline. Feraz Zeid, August 11, 2023December 12, 2023, William Bernbach, Creativity, Discipline, Heart, 0 - William Bernbach Advertising executive
+ Persuasion is not a science but an art Feraz Zeid, August 2, 2023December 12, 2023, William Bernbach, Art, Persuasion, 0 - William Bernbach Advertising executive
+ Creativity is the most practical thing a businessman can employ. Feraz Zeid, January 14, 2024January 14, 2024, William Bernbach, Businessman, Creativity, 0 - William Bernbach Advertising executive
I’ve taught, and the first thing I did when I taught art, was not to teach art. Explain - Louise Berliawsky Nevelson Sculptor · Ukraine
Appreciation of art is a moral erection, otherwise mere dilettantism. Explain - Jean Cocteau Artist · France
Lying is the only art form that the public sanctions and instinctively prefers to reality. Explain - Jean Cocteau Artist · France
Film will only became an art when its materials are as inexpensive as pencil and paper. - Jean Cocteau Artist · France
Look out! Be on your guard, because alone of all the arts, music moves all around you. - Jean Cocteau Artist · France
Art is a language, an instrument of knowledge, an instrument of communication. - Jean Dubuffet Artist · France
The real function of art is to change mental patterns … making new thought possible. - Jean Dubuffet Artist · France
