What did William Bernbach mean by: Advertising doesn’t create a product advantage. It can only convey it. - William Bernbach Advertising executive Copy
+ In communications, familiarity breeds apathy. Feraz Zeid, October 3, 2023December 26, 2023, William Bernbach, Apathy, Communication, Familiarity, 0 - William Bernbach Advertising executive
+ Adapt your techniques to an idea, not an idea to your techniques. Feraz Zeid, January 14, 2024January 14, 2024, William Bernbach, Ideas, 0 - William Bernbach Advertising executive
+ A great ad campaign will make a bad product fail faster. It will get more people to know it’s bad. Feraz Zeid, January 14, 2024January 14, 2024, William Bernbach, Campaigns, Design, 0 - William Bernbach Advertising executive
+ Persuasion is not a science but an art Feraz Zeid, August 2, 2023December 12, 2023, William Bernbach, Art, Persuasion, 0 - William Bernbach Advertising executive
+ Properly practiced creativity can make one ad do the work of ten. Feraz Zeid, January 14, 2024January 14, 2024, William Bernbach, Belief, Creativity, 0 - William Bernbach Advertising executive
+ Word of mouth is the best medium of all. Feraz Zeid, November 7, 2023December 26, 2023, William Bernbach, Business, Funny Inspirational, Media, 0 - William Bernbach Advertising executive
+ The most powerful element in advertising is the truth. Feraz Zeid, August 29, 2023December 26, 2023, William Bernbach, Elements, marketing, Powerful, 0 - William Bernbach Advertising executive
+ An idea can turn to dust or magic, depending on the talent that rubs against it. Feraz Zeid, January 14, 2024January 14, 2024, William Bernbach, Creativity, Motivational, 0 - William Bernbach Advertising executive
The tax code gives you an enormous advantage if you can find some things you can just sit with. Explain - Charlie Munger Business person
The art of using moderate abilities to advantage often brings greater results than actual brilliance Explain - François de La Rochefoucauld Writer · France
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art. - William Bernbach Advertising executive
Everyone is ambition. The question is whether he is ambitious to be or to do. - Jean Monnet Economist
When nations grow old the Arts grow cold And commerce settles on every tree - William Blake Poet and artist · England
It is too difficult to think nobly when one thinks only of earning a living. Explain - Jean-Jacques Rousseau Philosopher · Switzerland
Advertising is saying you’re good. PR is getting someone else to say you’re good. - Jean-Louis Gassee Entrepreneur · France
