What did William Bernbach mean by: Adapt your techniques to an idea, not an idea to your techniques. - William Bernbach Advertising executive Copy
+ Persuasion is not a science but an art Feraz Zeid, August 2, 2023December 12, 2023, William Bernbach, Art, Persuasion, 0 - William Bernbach Advertising executive
+ An idea can turn to dust or magic, depending on the talent that rubs against it. Feraz Zeid, January 14, 2024January 14, 2024, William Bernbach, Creativity, Motivational, 0 - William Bernbach Advertising executive
+ Because an appeal makes logical sense is no guarantee that it will work. Feraz Zeid, January 14, 2024January 14, 2024, William Bernbach, Guarantees, Logical, 0 - William Bernbach Advertising executive
+ Rules are what the artist breaks; the memorable never emerged from a formula. Feraz Zeid, January 14, 2024January 14, 2024, William Bernbach, Artist, Design, 0 - William Bernbach Advertising executive
+ Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art. Feraz Zeid, January 14, 2024January 14, 2024, William Bernbach, Advertising, Art, Business, 0 - William Bernbach Advertising executive
+ In advertising, not to be different is virtually suicidal. Feraz Zeid, August 15, 2023December 12, 2023, William Bernbach, marketing, Suicidal, Suicide, 0 - William Bernbach Advertising executive
+ Research can trap you into the past. Feraz Zeid, August 8, 2023December 12, 2023, William Bernbach, Business, Past, Research, 0 - William Bernbach Advertising executive
+ The difference between the forgettable and the enduring is artistry. Feraz Zeid, January 14, 2024January 14, 2024, William Bernbach, Artistry, Difference, Endure, 0 - William Bernbach Advertising executive
The Opera is obviously the first draft of a fine spectacle; it suggests the idea of one. Explain - Jean de la Bruyere Writer · France
A clear idea about the nature of quality in art will always result in inferior art tailored to it. - Walter Darby Bannard Painter · USA
Don’t burden art with words and ideas. Art comes from a deeper place. - Walter Darby Bannard Painter · USA
The idea led me into the research, which continues to give me more ideas for the story. - Jean M. Auel Author
Premature ideas do not exist, one must bide one’s time until the right moment comes along. Explain - Jean Monnet Economist
To express the same idea in still another way, I think that human knowledge is essentially active. Explain - Jean Piaget Psychologist · Switzerland
