What did William Bernbach mean by: Adapt your techniques to an idea, not an idea to your techniques. - William Bernbach Advertising executive Copy
+ The heart of creativity is discipline. Feraz Zeid, August 11, 2023December 12, 2023, William Bernbach, Creativity, Discipline, Heart, 0 - William Bernbach Advertising executive
+ A principle isn’t a principle until it costs you something. Feraz Zeid, September 15, 2023December 24, 2023, William Bernbach, Advertising, Cost, Principles, 0 - William Bernbach Advertising executive
+ In communications, familiarity breeds apathy. Feraz Zeid, October 3, 2023December 26, 2023, William Bernbach, Apathy, Communication, Familiarity, 0 - William Bernbach Advertising executive
+ Advertising is the art of persuasion. Feraz Zeid, August 25, 2023December 24, 2023, William Bernbach, Advertising, Art, Persuasion, 0 - William Bernbach Advertising executive
+ It’s not just what you say that stirs people. It’s the way that you say it. Feraz Zeid, January 14, 2024January 14, 2024, William Bernbach, 0 - William Bernbach Advertising executive
+ Because an appeal makes logical sense is no guarantee that it will work. Feraz Zeid, January 14, 2024January 14, 2024, William Bernbach, Guarantees, Logical, 0 - William Bernbach Advertising executive
+ If your advertising goes unnoticed, everything else is academic! Feraz Zeid, January 14, 2024January 14, 2024, William Bernbach, Advertising, Business, Design, 0 - William Bernbach Advertising executive
+ An idea can turn to dust or magic, depending on the talent that rubs against it. Feraz Zeid, January 14, 2024January 14, 2024, William Bernbach, Creativity, Motivational, 0 - William Bernbach Advertising executive
The Opera is obviously the first draft of a fine spectacle; it suggests the idea of one. Explain - Jean de la Bruyere Writer · France
A clear idea about the nature of quality in art will always result in inferior art tailored to it. - Walter Darby Bannard Painter · USA
Don’t burden art with words and ideas. Art comes from a deeper place. - Walter Darby Bannard Painter · USA
The idea led me into the research, which continues to give me more ideas for the story. - Jean M. Auel Author
Premature ideas do not exist, one must bide one’s time until the right moment comes along. Explain - Jean Monnet Economist
To express the same idea in still another way, I think that human knowledge is essentially active. Explain - Jean Piaget Psychologist · Switzerland
