What did William Bernbach mean by: A principle isn’t a principle until it costs you something. - William Bernbach Advertising executive Copy
+ If your advertising goes unnoticed, everything else is academic! Feraz Zeid, January 14, 2024January 14, 2024, William Bernbach, Advertising, Business, Design, 0 - William Bernbach Advertising executive
+ It’s not just what you say that stirs people. It’s the way that you say it. Feraz Zeid, January 14, 2024January 14, 2024, William Bernbach, 0 - William Bernbach Advertising executive
+ In communications, familiarity breeds apathy. Feraz Zeid, October 3, 2023December 26, 2023, William Bernbach, Apathy, Communication, Familiarity, 0 - William Bernbach Advertising executive
+ Don’t confuse good taste with the absence of taste. Feraz Zeid, September 30, 2023December 26, 2023, William Bernbach, Absence, Good Taste, Taste, 0 - William Bernbach Advertising executive
+ Rules are what the artist breaks; the memorable never emerged from a formula. Feraz Zeid, January 14, 2024January 14, 2024, William Bernbach, Artist, Design, 0 - William Bernbach Advertising executive
+ Our job is to bring the dead facts to life. Feraz Zeid, October 1, 2023December 26, 2023, William Bernbach, Design, Fact, 0 - William Bernbach Advertising executive
+ Let us prove to the world that good taste, good art, and good writing can be good selling. Feraz Zeid, January 14, 2024January 14, 2024, William Bernbach, Art, Taste, Writing, 0 - William Bernbach Advertising executive
+ Advertising doesn’t create a product advantage. It can only convey it. Feraz Zeid, January 14, 2024January 14, 2024, William Bernbach, Advantage, Advertising, Business, 0 - William Bernbach Advertising executive
Learn that every flatterer Lives at the flattered listeners cost. - Jean de La Fontaine Poet · France
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art. - William Bernbach Advertising executive
Advertising is saying you’re good. PR is getting someone else to say you’re good. - Jean-Louis Gassee Entrepreneur · France
The much greater crimes of the Soviet Gulags occurred over decades and cost millions of lives. - Jean-Marie Le Pen Politician · France
All human actions are equivalent… and all are on principle doomed to failure. Explain - Jean-Paul Sartre Philosopher · France
This is not a time to back away from the principles that this country was founded on. - Jeff Bingaman