The public is a ferocious beast; one must either chain it or flee from it.

What did Voltaire mean by:

The public is a ferocious beast; one must either chain it or flee from it.

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This quote vividly portrays the public or the masses as a ‘ferocious beast’. What this metaphor suggests is the unpredictable and potentially destructive nature of public opinion. Just like a wild beast, the collective force of public sentiment can be hard to control and can turn against you unexpectedly.

The quote further suggests two ways of dealing with this ‘beast’: to chain it or flee from it. Chaining it implies trying to control, manipulate, or influence public opinion. This could mean shaping the narrative, propaganda, or any other means of swaying the masses. Fleeing from it, on the other hand, means avoiding public scrutiny or staying away from the public eye. This could be through maintaining a low profile or through isolation.

In today’s world, this quote is especially relevant in the context of social media. With the rise of digital platforms, public opinion can be both a powerful tool and a dangerous weapon. For instance, businesses and public figures often use social media to shape their image and influence public perception. However, they also risk facing public backlash and ‘cancel culture’ if they step out of line.

In terms of personal development, this quote can serve as a reminder of the importance of managing one’s public image and reputation. It encourages individuals to be mindful of how they present themselves to the world, as public opinion can have significant impacts on their personal and professional lives. At the same time, it also suggests the importance of authenticity and maintaining a sense of self that is independent of public approval or disapproval.

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