This quote emphasizes the two main qualities that set effective people apart: the pursuit of excellence and the ability to prioritize. The first part, "they strive to do excellent work," suggests that effective people are not satisfied with mediocrity. They have a strong desire to produce high-quality work, and they are willing to put in the effort to achieve it. They seek to improve, to grow, and to deliver the best results possible. This pursuit of excellence drives them to outperform and to exceed expectations.

The second part of the quote, "they prioritize," highlights the importance of focus and decision-making. Effective people understand that they cannot do everything at once, and that not all tasks hold the same value or urgency. They know how to identify what is important and urgent, and they focus their energy and time on those tasks. They make conscious decisions about where to invest their resources, rather than being reactive or scattered in their approach.

In today’s fast-paced, multitasking world, this quote holds significant relevance. With countless demands on our time and attention, the ability to prioritize is more important than ever. It is easy to get lost in the sea of tasks and responsibilities, but by learning to prioritize, we can ensure that we are focusing on the tasks that truly matter and will move us closer to our goals.

In terms of personal development, this quote suggests that we should strive for excellence in all that we do, whether it’s our work, our relationships, or our personal hobbies. It encourages us to set high standards for ourselves and to continually seek to improve. At the same time, it reminds us that we need to make wise decisions about where to focus our energy and time. This might mean saying no to certain opportunities or tasks in order to focus on what is truly important to us.

In conclusion, this quote encapsulates two key principles for effectiveness and success: the pursuit of excellence and the ability to prioritize. By implementing these principles in our lives, we can become more effective and successful in our endeavours.