When we are selective about doing business only with those who believe in our WHY, trust emerges.
This quote suggests that when we choose to work or do business with those who share our core values and understand our purpose, a sense of trust is naturally established. The “WHY” here refers to our fundamental reason or purpose for doing what we do. It’s the driving force behind our actions and decisions. When we align ourselves with people who understand and believe in our “WHY,” it creates an environment of mutual understanding and respect, leading to the emergence of trust.
Trust, in any relationship, is crucial. In a business context, trust can significantly influence productivity, collaboration, and overall success. When there’s trust, people are more likely to take risks, share ideas, and work towards common goals.
Applying this idea in today’s world, especially in a business context, it would mean carefully choosing who to collaborate with or who to hire. It’s not just about their skills or what they can do, but also about whether they believe in the purpose of the business, whether they can align themselves with its values. It’s about creating a team where everyone is moving in the same direction because they believe in the same thing.
On a personal level, this could mean choosing to surround yourself with people who support and believe in your personal goals and values. It’s about creating relationships that are not just based on mutual interests or benefits, but also on mutual respect and understanding of each other’s “WHY.”
In a world that’s increasingly focused on the “what” or the “how,” this quote serves as a reminder that understanding and believing in our “WHY” can lead to more meaningful and trustworthy relationships, whether in business or personal life.
