This quote emphasizes the importance of personal relationships and human connection in the world of business. It suggests that while we may technically be engaged in transactions with companies, it is the individuals within those companies, their values, their behavior, and their relationships with us, that truly shape our business interactions.

The quote underscores the idea that business is not just a cold, impersonal exchange of goods or services for money. It is a complex, human-driven activity that involves trust, communication, collaboration, and mutual understanding. When we do business, we are not just buying a product or a service. We are also buying into the people who represent that product or service – their vision, their integrity, their passion, and their competence.

In today’s world, this idea is more relevant than ever. In an age of increasing automation and digitalization, the human element in business remains irreplaceable. People crave authentic, meaningful connections not just in their personal lives, but also in their professional interactions. Businesses that understand this and prioritize building strong, genuine relationships with their customers, partners, and employees are often the most successful.

In terms of personal development, this quote reminds us to focus on our interpersonal skills. Technical expertise is important, but it’s the ability to connect with others, to empathize, to communicate effectively, and to build trust that often makes the difference between success and failure in business. It encourages us to see the people behind the roles, to understand their needs and concerns, and to treat them with respect and dignity. It also underlines the importance of integrity and authenticity. In the end, people do business with those they like, trust, and respect.

Furthermore, it also suggests that we should seek out companies whose values align with our own, and that we should strive to work for, or do business with, organizations that treat their employees, customers, and partners well. After all, if we are doing business with people, not companies, it makes sense to choose those people wisely.