Start with why. And work really hard to make sure you’re consistent.

The quote, “Start with why. And work really hard to make sure you’re consistent,” is a powerful reminder of the importance of understanding your purpose and maintaining a consistent approach in achieving it.

“Start with why” is a call to delve deeper into our motivations and the reasons behind our actions. Before undertaking any task, project, or goal, we should first clarify the ‘why’ – the purpose or reason that drives us. This ‘why’ is our guiding principle, it is what gives our actions meaning and value. Without a clear ‘why’, our efforts may become aimless and unproductive.

The second part of the quote, “And work really hard to make sure you’re consistent,” emphasizes the necessity of remaining consistent in our approach. Consistency here means maintaining alignment between our actions and our ‘why’. It’s not enough to have a purpose; we must also ensure that our actions consistently reflect that purpose.

Applying this idea in today’s world, particularly in personal development, can yield profound results. For instance, if a person’s ‘why’ is to lead a healthier lifestyle, every decision they make – from their diet to their exercise routine – should consistently reflect this. They must work hard to maintain this consistency, resisting temptations that deviate from their ‘why’.

In a broader societal context, this quote can be applied to organizations and movements. For example, a company whose ‘why’ is to create environmentally-friendly products must ensure that every aspect of their operation – from sourcing materials to manufacturing processes – is consistent with this purpose.

In essence, this quote reminds us of the power of purpose and the importance of consistency. By starting with ‘why’ and working hard to maintain consistency, we can bring more intentionality and effectiveness to our actions.