This quote emphasizes the difference between simply selling a product or service (being a vendor) and selling the purpose or reason behind it (being a brand). A vendor is primarily concerned with transactions, while a brand is more focused on creating a connection or relationship with its customers.

When you sell what you do, you are focusing on the features of your product or service. It’s about the tangible, measurable aspects. This approach may lead to sales, but it doesn’t necessarily create a loyal customer base or differentiate you from competitors selling similar products or services.

Conversely, when you sell why you do it, you are selling your passion, your values, your mission. You’re not just selling a product or service; you’re selling a story, a purpose. This is what creates a brand. Brands inspire loyalty and emotional connection. They stand out from their competitors because they offer something more than just a product or service. They offer a reason to choose them over others.

In today’s world, consumers are increasingly seeking out brands that align with their values and beliefs. They want to know the why behind the what. They want to feel good about where their money is going. This is why companies that are transparent about their mission, values, and impact are often more successful.

In terms of personal development, this quote suggests that it’s not enough to just do something well. You also need to understand and communicate why you’re doing it. This can apply to your career, your hobbies, your relationships, and more. By focusing on your why, you can create a personal brand that differentiates you from others, attracts like-minded people, and provides a sense of purpose and direction.