This quote emphasizes the importance of understanding not just the “what” and “how” of an operation – whether it’s a business, a project, or even a personal goal – but also the “why”. The “what” refers to the product or service that a company offers, or the tangible result of a project or goal. The “how” refers to the processes and strategies used to deliver that product or service, or to achieve that result.

However, the “why” is often overlooked. It refers to the purpose, cause or belief that inspires the company or individual to do what they do. It’s the core reason for existence beyond just making money. It’s the passion or belief that drives every decision and action. It’s what makes employees or individuals feel connected and committed to their work or goal, and it’s what attracts and retains customers or supporters who share the same belief.

In today’s world, where consumers have a myriad of choices and employees are looking for more than just a paycheck, the “why” is more important than ever. Companies that can clearly articulate their “why” are more likely to build a loyal customer base and a dedicated workforce. They’re also more likely to be innovative and resilient, because their “why” provides a guiding light that helps them navigate through uncertainty and change.

Similarly, in personal development, understanding your “why” can provide you with a sense of direction and motivation. It can help you make decisions that are aligned with your values and long-term goals, and it can give you the resilience to overcome obstacles and setbacks. It’s not enough to know what you want to achieve and how you plan to achieve it; you also need to know why it’s important to you.

So whether you’re running a business, leading a team, or pursuing a personal goal, take the time to reflect on your “why”. It could be the key to your success and fulfillment.