When we intentionally seek out the difficult tasks, we’re much more likely to actually create value.

This quote suggests that the act of intentionally seeking out challenging tasks or situations can lead to the creation of significant value. This is because difficult tasks often require us to push beyond our comfort zones, think creatively, and develop new skills and abilities. In overcoming these challenges, we not only grow as individuals but also create something of value – whether it’s a tangible product, a solution to a problem, or an innovative idea.

The ‘value’ mentioned in this quote doesn’t necessarily refer to monetary worth. It could be personal growth, knowledge gain, skill development or even societal impact. The key here is that true value often comes from pushing boundaries and tackling tough situations head on.

In today’s fast-paced world where innovation and adaptability are crucial for success, this idea holds great relevance. For instance in business context – companies that tackle difficult problems are often the ones who disrupt industries and redefine norms. They create value not just for themselves but also for their customers.

On an individual level too – personal development often involves stepping out of one’s comfort zone and taking on challenges head-on. Whether it’s learning a new skill or pursuing a demanding project at work – such endeavors force us to stretch ourselves beyond our usual limits which leads to personal growth.

Therefore the concept encourages embracing difficulty as opportunity rather than shying away from it. It promotes resilience, courage and initiative which are valuable traits in any sphere of life.

However it’s important to note that seeking difficulty should be balanced with careful planning & risk assessment otherwise one might end up wasting resources on unachievable goals.