The future isn’t so much about absorbing or tolerating change, it’s about making change.
The future isn’t so much about absorbing or tolerating change, it’s about making change.
What did Seth Godin mean by:

The future isn’t so much about absorbing or tolerating change, it’s about making change.

This quote essentially implies that the future is not just about passively accepting or tolerating change, but actively creating it. It suggests a shift from a reactive stance to a proactive one. Instead of merely adapting to changes, the emphasis should be on being the catalyst for those changes.

In terms of depth, this quote reflects an important aspect of human evolution and progress – our capacity for innovation and transformation. It underscores the idea that we are not just products of our environment, but also its shapers. The future is not something pre-determined or inevitable; it’s something we can influence and mold according to our vision and actions.

Applying this concept in today’s world could take many forms across various sectors. In business, for instance, companies can’t just adapt to market trends; they need to set those trends themselves by constantly innovating their products or services. In politics or social activism, instead of simply reacting to existing policies or societal norms, individuals need to work towards creating new policies or norms that align with their values and aspirations.

On a personal level too, this idea holds great relevance in personal development. Instead of merely adjusting ourselves based on external circumstances (like societal expectations), we should strive towards shaping our own destiny – by setting personal goals, acquiring new skills/knowledge/experiences etc., which align with those goals.

In essence then this quote calls for an active engagement with change – as creators rather than mere consumers; as shapers rather than mere adapters; as proactive agents rather than passive recipients.

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