This quote emphasizes the importance of enjoying the process or journey in any endeavor, not just the end goal. It suggests that taking pleasure in the steps taken towards a goal can instill a sense of confidence. This confidence can, in turn, push the boundaries of creativity and innovation, or “push the envelope of design” as Godin puts it.

The ‘design’ in this context could be interpreted in a broad sense as the way we structure and plan our lives, careers, businesses, or even the way we approach problem-solving. By enjoying the journey, we become more open to risks, experimentation, and stepping out of our comfort zones, which are all key elements in innovative design thinking.

In today’s fast-paced world, where we often focus on outcomes and end results, this quote is a reminder to appreciate the process. In terms of personal development, it encourages us to find joy in the learning and growth that happens along the way, rather than rushing towards the finish line. This mindset cultivates resilience, as it helps us see setbacks or challenges as part of the journey, rather than as roadblocks.

In a business context, this could mean encouraging a culture of innovation and creativity, where employees are motivated to experiment and take risks. This could lead to breakthroughs in products, services, or strategies, and ultimately, give the company a competitive edge.

Overall, the quote underscores the idea that the journey itself is a valuable and enriching experience, and when embraced with delight and confidence, it can lead to unanticipated innovations and growth.