Finding new ways, more clever ways to interrupt people doesn’t work.

This quote is a critique of the traditional marketing strategy where businesses continuously find innovative ways to capture consumers’ attention, often interrupting their daily lives. It suggests that such strategies are no longer effective because they can be seen as intrusive and annoying. In a world where people are constantly bombarded with information and advertisements, this approach may lead to consumer fatigue or even resentment towards the brand.

The ‘clever ways’ mentioned in the quote might refer to new technologies or platforms used for advertising, like pop-up ads on websites or sponsored posts on social media feeds. While these methods may seem innovative and effective at first glance, they can still be seen as interruptions if they distract users from their intended activities.

Therefore, instead of focusing on how to interrupt people more effectively, businesses should focus on creating meaningful engagements with their audience. This could involve providing valuable content that attracts consumers naturally rather than forcing their attention away from something else.

In terms of personal development, this idea suggests that trying to force our ideas or presence onto others might not yield positive results. Instead of trying hard to impress others by being louder or more noticeable (akin to an interruption), we should aim for genuine connections based on mutual respect and understanding.

In today’s world where everyone is vying for attention – whether it’s brands competing for market share or individuals seeking recognition in social media – this idea serves as a reminder that meaningful engagement cannot be achieved through disruption alone. Rather than focusing solely on getting noticed, we should strive to add value in our interactions with others—be it through providing useful information, offering help when needed or simply being a good listener when someone else is speaking.