A big part of doing your work is defending your time and your attention so you can do your work.
A big part of doing your work is defending your time and your attention so you can do your work.
What did Seth Godin mean by:

A big part of doing your work is defending your time and your attention so you can do your work.

This quote emphasizes the importance of protecting your time and focus in order to effectively accomplish your tasks. It suggests that work isn’t just about completing tasks; it’s also about managing resources, specifically time and attention, which are crucial for productivity.

Defending your time means ensuring that you have enough uninterrupted periods to concentrate on what you need to do. This involves setting boundaries, saying no when necessary, and prioritizing tasks based on their importance and urgency.

Protecting your attention is equally important. In our modern world filled with distractions – from social media notifications to breaking news alerts – maintaining focus can be challenging. However, by actively managing these potential interruptions and staying disciplined about where we direct our attention, we can significantly enhance our productivity.

Applying this concept in today’s world might involve creating a designated workspace free from distractions or using tools like timers or apps that block distracting websites for certain periods of time. It could also mean setting specific times for checking emails or social media instead of allowing them to interrupt work throughout the day.

In terms of personal development, defending one’s time and attention can be seen as an exercise in self-respect and assertiveness – recognizing the value of one’s own productive capacity and taking steps to guard it from unnecessary interruptions or diversions.

Ultimately, this quote underscores the idea that doing good work isn’t just about effort; it’s also about strategic management of one’s resources – namely time and attention – which are arguably some of our most precious commodities in today’s fast-paced world.

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