Screwing business as usual fundamentally recognises that doing good is good for business.
Screwing business as usual fundamentally recognises that doing good is good for business.
What did Richard Branson mean by:

Screwing business as usual fundamentally recognises that doing good is good for business.

The quote “Screwing business as usual fundamentally recognises that doing good is good for business” essentially conveys the idea that traditional business models, which often prioritize profit over everything else, need to be challenged and disrupted. It suggests that businesses can, and should, strive for more than just financial success – they should also aim to make a positive impact on the world. The ‘doing good’ part of the quote refers to businesses adopting ethical practices, contributing to their communities, and addressing social or environmental issues.

The concept behind this quote is not just about corporate social responsibility or philanthropy, it’s about integrating these ‘good’ practices into the core of the business model. It’s about creating a business that is sustainable, ethical, and beneficial to all stakeholders involved – employees, customers, the community, and the environment.

In today’s world, this idea can be seen in the rise of social enterprises and businesses adopting sustainable practices. Consumers are increasingly conscious about the ethical practices of the companies they patronize. They prefer companies that treat their employees well, engage in fair trade, reduce their environmental impact, and give back to the community. Therefore, businesses that ‘do good’ not only build a positive reputation but also gain a competitive advantage in the market.

In terms of personal development, this quote encourages us to rethink our measures of success. It suggests that success is not just about personal gain or achievement, but also about making a positive difference in the world. This could mean choosing a career that aligns with one’s values, volunteering, or using one’s skills to help solve social issues. It’s about recognizing that personal fulfillment and societal impact can, and should, go hand in hand.

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