This quote suggests that in serious matters, the way one presents an idea is more important than the genuineness of their sentiment. It emphasizes the power of presentation, the aesthetics, and the manner of delivery over the authenticity of emotions or sincerity. Essentially, it underscores the significance of ‘how’ something is said or done, rather than ‘what’ is being said or done.

This idea can be seen in various aspects of modern society. For example, in politics, a candidate’s success often relies heavily on their charisma and presentation skills, sometimes more so than their actual policies or sincerity. The public tends to be more captivated by the style in which a message is delivered rather than the message itself.

In the context of personal development, this quote can be interpreted as a call to focus on improving one’s communication and presentation skills. It suggests that to make a significant impact or to persuade others, one should pay attention to their style of delivery. This could mean refining one’s public speaking abilities, improving body language, or learning to articulate thoughts more effectively. While sincerity is undoubtedly important, this quote suggests that style can often have a more immediate and powerful impact.

However, it’s worth noting that this quote should not be taken as a dismissal of sincerity. Instead, it’s an acknowledgment of the power of style, and a reminder that in certain situations, the way we present our ideas can be as important, if not more so, than the ideas themselves.