This quote suggests that in order to achieve success, one might resort to making extravagant promises, regardless of their ability to fulfil them. The idea here is that the promise itself is what attracts people, wins their trust or support, and therefore leads to success. However, the second part of the quote, “deliver nothing,” implies a cynical view of success, suggesting that once one has achieved their goal, there’s no need to fulfil the promises made along the way.
This perspective can be seen as a critique of opportunism and dishonesty, especially in the realm of politics or business, where people often make grand promises to gain support or customers, but fail to deliver on these promises once they’ve secured their position or profit.
In today’s world, this quote can be seen as a cautionary note against false advertising, political propaganda, or any scenario where promises are made lightly without the intention or ability to fulfil them. It warns us to be wary of those who promise too much, as they may be more interested in their own success than in delivering on their commitments.
As for personal development, this quote could be interpreted as a reminder to be honest and realistic about our capabilities. Overpromising can lead to disappointment, loss of trust, and damage to our reputation. Instead, it’s better to promise less and deliver more, exceeding expectations and building a reputation for reliability and integrity.