What did Michael Hastings mean by: Look, I went into journalism to do journalism, not advertising. - Michael Hastings Copy
+ When writing for a mass audience, put a fact in every sentence. Feraz Zeid, January 16, 2024January 16, 2024, Michael Hastings, Fact, Mass, Writing, 0 - Michael Hastings
+ By the second sentence of a pitch, the entirety of the story should be explained. Feraz Zeid, January 16, 2024January 16, 2024, Michael Hastings, Sentences, Stories, 0 - Michael Hastings
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art. - William Bernbach Advertising executive
Advertising is saying you’re good. PR is getting someone else to say you’re good. - Jean-Louis Gassee Entrepreneur · France
The biggest mistake businesses make is advertising before they have become well known. - Jeffrey Gitomer Author
The day you write to please everyone you no longer are in journalism. You are in show business. - Frank Miller Writer · USA
A good newspaper is never nearly good enough but a lousy newspaper is a joy forever. - Garrison Keillor Writer · USA
