What did Martin Lindstrom mean by: Brands must make use of the inclination of consumers to be persuaded by friends. - Martin Lindstrom Marketing · Denmark Copy
+ A global brand building strategy is, in reality, a local plan for every market. Feraz Zeid, January 3, 2024January 10, 2024, Martin Lindstrom, Building, Reality, Strategy, 0 - Martin Lindstrom Marketing · Denmark
+ A competitor is a valuable foil that unites a company from within and pushes the brand’s boundaries. Feraz Zeid, January 3, 2024January 10, 2024, Martin Lindstrom, Boundaries, Company, Valuable, 0 - Martin Lindstrom Marketing · Denmark
+ Branding is not about what something says or what it means, but how it makes us feel. Feraz Zeid, January 3, 2024January 10, 2024, Martin Lindstrom, Branding, 0 - Martin Lindstrom Marketing · Denmark
+ What do Harley-Davidson, LEGO, and Apple have in common? They’re all based on communities. Feraz Zeid, January 3, 2024January 10, 2024, Martin Lindstrom, Apples, Community, 0 - Martin Lindstrom Marketing · Denmark
+ If we define value as emotions – and emotional engagement…i.e. love! Feraz Zeid, January 3, 2024January 10, 2024, Martin Lindstrom, Emotional, Engagement, 0 - Martin Lindstrom Marketing · Denmark
+ Products are produced in the factory; brands are produced in our minds. Feraz Zeid, January 3, 2024January 10, 2024, Martin Lindstrom, Brands, Factories, Mind, 0 - Martin Lindstrom Marketing · Denmark
+ The reality is that a brand can no longer afford to be “friends with everyone.” Feraz Zeid, January 3, 2024January 10, 2024, Martin Lindstrom, Brands, Reality, 0 - Martin Lindstrom Marketing · Denmark
+ When we brand things, our brains perceive them as more special and valuable than they actually are. Feraz Zeid, January 3, 2024January 10, 2024, Martin Lindstrom, Brain, Valuable, 0 - Martin Lindstrom Marketing · Denmark
Define a winning proposition that is consumer right and delivers margin accretion. - Michael J. Silverstein Consultant
It is important for me that I represent a brand that reflects my personality. - Liya Kebede Model · Ethiopia
The market system makes all producers responsible to the consumer. Explain - Ludwig von Mises Economist · Austria
Perhaps more than any other, the food industry is very sensitive to consumer demand. - Michael Pollan Author · USA
Advertising generally works to reinforce consumer trends rather than to initiate them. - Michael Schudson
