What did Leo Burnett mean by: There’s no such thing as ‘hard sell’ and ‘soft sell.’ There’s only ‘smart sell’ and ‘stupid sell.’ - Leo Burnett Advertising executive · USA Copy
+ Too many ads that try not to go over the reader’s head end up beneath his notice. Feraz Zeid, January 13, 2024January 13, 2024, Leo Burnett, Economy, End, 0 - Leo Burnett Advertising executive · USA
+ Regardless of the moral issue, dishonesty in advertising has proved very unprofitable Feraz Zeid, January 13, 2024January 13, 2024, Leo Burnett, Honesty, Issues, Moral, 0 - Leo Burnett Advertising executive · USA
+ A good ad which is not run never produces sales. Feraz Zeid, August 7, 2023December 12, 2023, Leo Burnett, Running, 0 - Leo Burnett Advertising executive · USA
+ Good advertising is a happy wedding of words and pictures, not a contest between them. Feraz Zeid, January 13, 2024January 13, 2024, Leo Burnett, Advertising, Contests, 0 - Leo Burnett Advertising executive · USA
+ What helps people, helps business. Feraz Zeid, October 25, 2023December 26, 2023, Leo Burnett, Leadership, Success, 0 - Leo Burnett Advertising executive · USA
+ I am often asked how I got into the business. I didn’t. The business got into me. Feraz Zeid, January 13, 2024January 13, 2024, Leo Burnett, 0 - Leo Burnett Advertising executive · USA
+ Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read. Feraz Zeid, January 14, 2024January 14, 2024, Leo Burnett, Fun, Success, 0 - Leo Burnett Advertising executive · USA
+ Don’t tell people how good you make the goods; tell the how good your goods make them. Feraz Zeid, January 13, 2024January 13, 2024, Leo Burnett, Goods, 0 - Leo Burnett Advertising executive · USA
An art school is generated only by the intensity and heat of a common pressure. - William Lethaby Architect · United Kingdom
The Opera is obviously the first draft of a fine spectacle; it suggests the idea of one. Explain - Jean de la Bruyere Writer · France
The court is like a palace of marble; it’s composed of people very hard and very polished. Explain - Jean de la Bruyere Writer · France
The regeneration of society is the regeneration of society by individual education. Explain - Jean de la Bruyere Writer · France
The secret of success is sincerity. Once you can fake that, you’ve got it made. - Jean Giraudoux Playwright · France
In mathematics, the art of asking questions is more valuable than solving problems. - Georg Cantor Mathematician · Germany
What a father says to his children is not heard by the world, but it will be heard by posterity. - Jean Paul Writer · Germany
When you teach a child something you take away forever his chance of discovering it for himself. Explain - Jean Piaget Psychologist · Switzerland
