What did Leo Burnett mean by: There is no such thing as a permanent advertising success. - Leo Burnett Advertising executive · USA Copy
+ Regardless of the moral issue, dishonesty in advertising has proved very unprofitable Feraz Zeid, January 13, 2024January 13, 2024, Leo Burnett, Honesty, Issues, Moral, 0 - Leo Burnett Advertising executive · USA
+ What helps people, helps business. Feraz Zeid, October 25, 2023December 26, 2023, Leo Burnett, Leadership, Success, 0 - Leo Burnett Advertising executive · USA
+ There’s no such thing as ‘hard sell’ and ‘soft sell.’ There’s only ‘smart sell’ and ‘stupid sell.’ Feraz Zeid, January 13, 2024January 13, 2024, Leo Burnett, Education, Funny, 0 - Leo Burnett Advertising executive · USA
+ Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read. Feraz Zeid, January 14, 2024January 14, 2024, Leo Burnett, Fun, Success, 0 - Leo Burnett Advertising executive · USA
+ Too many ads that try not to go over the reader’s head end up beneath his notice. Feraz Zeid, January 13, 2024January 13, 2024, Leo Burnett, Economy, End, 0 - Leo Burnett Advertising executive · USA
+ Don’t tell me how good you make it; tell me how good it makes me when I use it. Feraz Zeid, January 13, 2024January 13, 2024, Leo Burnett, Creative, marketing, 0 - Leo Burnett Advertising executive · USA
+ Friction makes sparks and sparks start creative conflagrations. Feraz Zeid, January 14, 2024January 14, 2024, Leo Burnett, Creative, Friction, Sparks, 0 - Leo Burnett Advertising executive · USA
+ I am often asked how I got into the business. I didn’t. The business got into me. Feraz Zeid, January 13, 2024January 13, 2024, Leo Burnett, 0 - Leo Burnett Advertising executive · USA
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art. - William Bernbach Advertising executive
Advertising is saying you’re good. PR is getting someone else to say you’re good. - Jean-Louis Gassee Entrepreneur · France
When I have a low budget I always try to make it a lesson in economy. - Jean-Luc Godard Filmmaker · France
The biggest mistake businesses make is advertising before they have become well known. - Jeffrey Gitomer Author