What did Leo Burnett mean by: Don’t tell me how good you make it; tell me how good it makes me when I use it. - Leo Burnett Advertising executive · USA Copy
+ Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read. Feraz Zeid, January 14, 2024January 14, 2024, Leo Burnett, Fun, Success, 0 - Leo Burnett Advertising executive · USA
+ I regard a great ad as the most beautiful thing in the world. Feraz Zeid, January 13, 2024January 13, 2024, Leo Burnett, Beautiful, 0 - Leo Burnett Advertising executive · USA
+ Fun without sell gets nowhere, but sell without fun tends to become obnoxious. Feraz Zeid, January 13, 2024January 13, 2024, Leo Burnett, Economy, Fun, 0 - Leo Burnett Advertising executive · USA
+ There is no such thing as a permanent advertising success. Feraz Zeid, August 19, 2023December 12, 2023, Leo Burnett, Advertising, Economy, Permanent, 0 - Leo Burnett Advertising executive · USA
+ What helps people, helps business. Feraz Zeid, October 25, 2023December 26, 2023, Leo Burnett, Leadership, Success, 0 - Leo Burnett Advertising executive · USA
+ Curiosity about life in all of its aspects, I think, is still the secret of great creative people. Feraz Zeid, January 13, 2024January 13, 2024, Leo Burnett, Creativity, 0 - Leo Burnett Advertising executive · USA
+ Friction makes sparks and sparks start creative conflagrations. Feraz Zeid, January 14, 2024January 14, 2024, Leo Burnett, Creative, Friction, Sparks, 0 - Leo Burnett Advertising executive · USA
+ We want consumers to say, ‘That’s a hell of a product’ instead of, ‘That’s a hell of an ad.’ Feraz Zeid, January 13, 2024January 13, 2024, Leo Burnett, Education, 0 - Leo Burnett Advertising executive · USA
Any fool can have bad luck; the art consists in knowing how to exploit it. - Frank Wedekind Playwright · Germany
Turn up for work. Discipline allows creative freedom. No discipline equals no freedom. - Jeanette Winterson Author · England
