What did Leo Burnett mean by: Before you can have a share of market, you must have a share of mind. - Leo Burnett Advertising executive · USA Copy
+ Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read. Feraz Zeid, January 14, 2024January 14, 2024, Leo Burnett, Fun, Success, 0 - Leo Burnett Advertising executive · USA
+ We want consumers to say, ‘That’s a hell of a product’ instead of, ‘That’s a hell of an ad.’ Feraz Zeid, January 13, 2024January 13, 2024, Leo Burnett, Education, 0 - Leo Burnett Advertising executive · USA
+ Don’t tell me how good you make it; tell me how good it makes me when I use it. Feraz Zeid, January 13, 2024January 13, 2024, Leo Burnett, Creative, marketing, 0 - Leo Burnett Advertising executive · USA
+ There’s no such thing as ‘hard sell’ and ‘soft sell.’ There’s only ‘smart sell’ and ‘stupid sell.’ Feraz Zeid, January 13, 2024January 13, 2024, Leo Burnett, Education, Funny, 0 - Leo Burnett Advertising executive · USA
+ Too many ads that try not to go over the reader’s head end up beneath his notice. Feraz Zeid, January 13, 2024January 13, 2024, Leo Burnett, Economy, End, 0 - Leo Burnett Advertising executive · USA
+ Good advertising is a happy wedding of words and pictures, not a contest between them. Feraz Zeid, January 13, 2024January 13, 2024, Leo Burnett, Advertising, Contests, 0 - Leo Burnett Advertising executive · USA
+ Keep it simple. Let’s do the obvious thing -the common thing- but let’s do it uncommonly well. Feraz Zeid, January 13, 2024January 13, 2024, Leo Burnett, Common, Obvious Things, Simple, 0 - Leo Burnett Advertising executive · USA
+ Fun without sell gets nowhere, but sell without fun tends to become obnoxious. Feraz Zeid, January 13, 2024January 13, 2024, Leo Burnett, Economy, Fun, 0 - Leo Burnett Advertising executive · USA
One mark of a second-rate mind is to be always telling stories. Explain - Jean de la Bruyere Writer · France
Two quite opposite qualities equally bias our minds – habits and novelty. Explain - Jean de la Bruyere Writer · France
A mediocre mind thinks it writes divinely; a good mind thinks it writes reasonably. Explain - Jean de la Bruyere Writer · France
Seraphs share with thee Knowledge; but Art, O Man, is thine alone! - Friedrich Schiller Playwright · Germany
Timorous minds are much more inclined to deliberate than to resolve. - Jean Francois Paul de Gondi Clergy · France
I didn’t mind my own company as a child; I was happy playing alone in the sandpit. - Michael Leunig Cartoonist · Australia
