This quote is an endorsement of brevity and conciseness in writing. An aphorism is a brief, concise statement that expresses a general truth or an astute observation. In contrast, an essay is a longer piece of writing on a particular subject. In essence, Kraus is saying that if someone is capable of distilling complex ideas into concise, impactful statements (aphorisms), they should not waste their time writing long, detailed essays.

The quote emphasizes the value of succinctness and the power of the concise expression of ideas. It suggests that those who can convey profound thoughts in a few words possess a skill more valuable than the ability to write lengthy discourses. The ability to write aphorisms requires a deep understanding of the subject, clarity of thought, and precision in language use.

Applying this idea to today’s world, in an era of information overload, the ability to communicate succinctly is more valuable than ever. Whether it’s in advertising, social media, or daily communication, concise and impactful messages are more likely to grab attention and be remembered. It’s about saying more with less, about making every word count.

In terms of personal development, this quote could inspire us to strive for clarity, succinctness, and depth in our communication. It encourages us to distill our thoughts and ideas to their essence, to be able to express them in the most impactful way possible. This skill can be beneficial in various aspects of life, from personal relationships to professional interactions. It’s about developing the ability to cut through the noise and deliver messages that resonate and make a difference.