What did John Caples mean by: Readers know what the copy is going to say. - John Caples Advertising · USA Copy
+ A long headline that really says something is more effective than a brief heading that says nothing. Feraz Zeid, January 11, 2024January 11, 2024, John Caples, Headlines, 0 - John Caples Advertising · USA
+ A good headline can make an advertisement good even if the picture is poor. Feraz Zeid, January 11, 2024January 11, 2024, John Caples, Headlines, Poor, 0 - John Caples Advertising · USA
+ Don’t underestimate the value of beginning a headline by naming the people you want to reach. Feraz Zeid, January 11, 2024January 11, 2024, John Caples, Underestimate, 0 - John Caples Advertising · USA
+ If the headline is a good one, it is a relatively simple matter to write the copy. Feraz Zeid, January 12, 2024January 12, 2024, John Caples, Simple, Writing, 0 - John Caples Advertising · USA
+ An advertisement will be a good one – that is if the headline is really a “stopper.” Feraz Zeid, January 11, 2024January 11, 2024, John Caples, Headlines, 0 - John Caples Advertising · USA
+ For every curiosity headline that succeed in getting results, a dozen will fail. Feraz Zeid, January 11, 2024January 11, 2024, John Caples, Curiosity, Dozen, Succeed, 0 - John Caples Advertising · USA
The public is never pleased with what we do, wanting always a copy of what we have done. - Jean Cocteau Artist · France
Quotations–always inexact. I don’t trust people who cannot even copy out. - Jean Rostand Biologist · France
The only good copies are those which make us see the absurdity of bad originals. Explain - François de La Rochefoucauld Writer · France
Love is one and the same in the original; but there are a thousand different copies of it. Explain - François de La Rochefoucauld Writer · France
Unless your answers are clearly better, copy the answers of your betters. - Warren Buffett Investor · USA
To paint from nature is to realize one’s sensations, not to copy what is before one. - J. E. H. MacDonald
