What did John Caples mean by: If the headline is a good one, it is a relatively simple matter to write the copy. - John Caples Advertising · USA Copy
+ A long headline that really says something is more effective than a brief heading that says nothing. Feraz Zeid, January 11, 2024January 11, 2024, John Caples, Headlines, 0 - John Caples Advertising · USA
+ For every curiosity headline that succeed in getting results, a dozen will fail. Feraz Zeid, January 11, 2024January 11, 2024, John Caples, Curiosity, Dozen, Succeed, 0 - John Caples Advertising · USA
+ Readers know what the copy is going to say. Feraz Zeid, September 24, 2023December 26, 2023, John Caples, Copies, 0 - John Caples Advertising · USA
+ Don’t underestimate the value of beginning a headline by naming the people you want to reach. Feraz Zeid, January 11, 2024January 11, 2024, John Caples, Underestimate, 0 - John Caples Advertising · USA
+ An advertisement will be a good one – that is if the headline is really a “stopper.” Feraz Zeid, January 11, 2024January 11, 2024, John Caples, Headlines, 0 - John Caples Advertising · USA
+ A good headline can make an advertisement good even if the picture is poor. Feraz Zeid, January 11, 2024January 11, 2024, John Caples, Headlines, Poor, 0 - John Caples Advertising · USA
Whatever may be our natural talents, the art of writing is not acquired all at once. Explain - Jean-Jacques Rousseau Philosopher · Switzerland
Literature flourishes best when it is half a trade and half an art. - William Ralph Inge Theologian and Anglican priest · England
To express truth is to write naturally, forcibly, and delicately. Explain - Jean de la Bruyere Writer · France
A mediocre mind thinks it writes divinely; a good mind thinks it writes reasonably. Explain - Jean de la Bruyere Writer · France
It is the glory and merit of some men to write well and of others not to write at all. Explain - Jean de la Bruyere Writer · France
He who will not listen to any advice, nor be corrected in his writings, is a rank pedant. Explain - Jean de la Bruyere Writer · France
Art sometimes is as simple as nothing, and other times as mysterious as nature or a woman. - Jeet Aulakh Author · India
