What did John Caples mean by: For every curiosity headline that succeed in getting results, a dozen will fail. - John Caples Advertising · USA Copy
+ A long headline that really says something is more effective than a brief heading that says nothing. Feraz Zeid, January 11, 2024January 11, 2024, John Caples, Headlines, 0 - John Caples Advertising · USA
+ A good headline can make an advertisement good even if the picture is poor. Feraz Zeid, January 11, 2024January 11, 2024, John Caples, Headlines, Poor, 0 - John Caples Advertising · USA
+ Don’t underestimate the value of beginning a headline by naming the people you want to reach. Feraz Zeid, January 11, 2024January 11, 2024, John Caples, Underestimate, 0 - John Caples Advertising · USA
+ An advertisement will be a good one – that is if the headline is really a “stopper.” Feraz Zeid, January 11, 2024January 11, 2024, John Caples, Headlines, 0 - John Caples Advertising · USA
+ Readers know what the copy is going to say. Feraz Zeid, September 24, 2023December 26, 2023, John Caples, Copies, 0 - John Caples Advertising · USA
+ If the headline is a good one, it is a relatively simple matter to write the copy. Feraz Zeid, January 12, 2024January 12, 2024, John Caples, Simple, Writing, 0 - John Caples Advertising · USA
What really matters is the name you succeed in imposing on the facts – not the facts themselves. - Jerome A. Cohen
My goal is not to create a circumstance in which no one fails, but one in which many will succeed. - Jerry Moran
If you wish to succeed in managing and controlling others – learn to manage and control yourself. - William J. H. Boetcker Minister
If at first you don’t succeed, find out if the loser gets anything. - William Lyon Phelps Professor · USA
One of the secrets of life is to keep our intellectual curiosity acute. - William Lyon Phelps Professor · USA