What did John Caples mean by: Don’t underestimate the value of beginning a headline by naming the people you want to reach. - John Caples Advertising · USA Copy
+ Readers know what the copy is going to say. Feraz Zeid, September 24, 2023December 26, 2023, John Caples, Copies, 0 - John Caples Advertising · USA
+ A long headline that really says something is more effective than a brief heading that says nothing. Feraz Zeid, January 11, 2024January 11, 2024, John Caples, Headlines, 0 - John Caples Advertising · USA
+ A good headline can make an advertisement good even if the picture is poor. Feraz Zeid, January 11, 2024January 11, 2024, John Caples, Headlines, Poor, 0 - John Caples Advertising · USA
+ For every curiosity headline that succeed in getting results, a dozen will fail. Feraz Zeid, January 11, 2024January 11, 2024, John Caples, Curiosity, Dozen, Succeed, 0 - John Caples Advertising · USA
+ If the headline is a good one, it is a relatively simple matter to write the copy. Feraz Zeid, January 12, 2024January 12, 2024, John Caples, Simple, Writing, 0 - John Caples Advertising · USA
+ An advertisement will be a good one – that is if the headline is really a “stopper.” Feraz Zeid, January 11, 2024January 11, 2024, John Caples, Headlines, 0 - John Caples Advertising · USA
People always underestimate the ability of earth to increase its carrying capacity. Explain - Charlie Munger Business person
Never underestimate their intelligence, always underestimate their knowledge. - Frank Delaney Novelist · Ireland
Never underestimate the power of bad ideas. They must be refuted again and again. Explain - Llewellyn Rockwell Economist
Part of the job of being human is to consistently underestimate our effect on other people. - Lucy Grealy
Don’t underestimate yourself. You are capable of more than you can ever imagine. - Les Brown Motivational speaker
