What did John Caples mean by: An advertisement will be a good one – that is if the headline is really a “stopper.” - John Caples Advertising · USA Copy
+ Readers know what the copy is going to say. Feraz Zeid, September 24, 2023December 26, 2023, John Caples, Copies, 0 - John Caples Advertising · USA
+ Don’t underestimate the value of beginning a headline by naming the people you want to reach. Feraz Zeid, January 11, 2024January 11, 2024, John Caples, Underestimate, 0 - John Caples Advertising · USA
+ A good headline can make an advertisement good even if the picture is poor. Feraz Zeid, January 11, 2024January 11, 2024, John Caples, Headlines, Poor, 0 - John Caples Advertising · USA
+ If the headline is a good one, it is a relatively simple matter to write the copy. Feraz Zeid, January 12, 2024January 12, 2024, John Caples, Simple, Writing, 0 - John Caples Advertising · USA
+ A long headline that really says something is more effective than a brief heading that says nothing. Feraz Zeid, January 11, 2024January 11, 2024, John Caples, Headlines, 0 - John Caples Advertising · USA
+ For every curiosity headline that succeed in getting results, a dozen will fail. Feraz Zeid, January 11, 2024January 11, 2024, John Caples, Curiosity, Dozen, Succeed, 0 - John Caples Advertising · USA
I never write fewer than sixteen headlines for a single advertisement. - David Ogilvy Businessman · United Kingdom
It follows that unless your headline sells your product, you have wasted 90 percent of your money. - David Ogilvy Businessman · United Kingdom
Readers travel so fast they don’t stop to decipher the meaning of obscure headlines. - David Ogilvy Businessman · United Kingdom
You are reading a bold and universal headline which says ,’I am here, I am here, I am here. - Kurt Vonnegut Author · USA
A good quotation must be a complete entity. It must be like a headline – sharp, clear, whole. - Ayn Rand Novelist · Russia
The headlines are never in the news! And so, what I am saying is the news is never on the headlines - Sahndra Fon Dufe Actress
A good headline can make an advertisement good even if the picture is poor. - John Caples Advertising · USA
A long headline that really says something is more effective than a brief heading that says nothing. - John Caples Advertising · USA
