What did John Caples mean by: A good headline can make an advertisement good even if the picture is poor. - John Caples Advertising · USA Copy
+ Readers know what the copy is going to say. Feraz Zeid, September 24, 2023December 26, 2023, John Caples, Copies, 0 - John Caples Advertising · USA
+ Don’t underestimate the value of beginning a headline by naming the people you want to reach. Feraz Zeid, January 11, 2024January 11, 2024, John Caples, Underestimate, 0 - John Caples Advertising · USA
+ For every curiosity headline that succeed in getting results, a dozen will fail. Feraz Zeid, January 11, 2024January 11, 2024, John Caples, Curiosity, Dozen, Succeed, 0 - John Caples Advertising · USA
+ If the headline is a good one, it is a relatively simple matter to write the copy. Feraz Zeid, January 12, 2024January 12, 2024, John Caples, Simple, Writing, 0 - John Caples Advertising · USA
+ An advertisement will be a good one – that is if the headline is really a “stopper.” Feraz Zeid, January 11, 2024January 11, 2024, John Caples, Headlines, 0 - John Caples Advertising · USA
+ A long headline that really says something is more effective than a brief heading that says nothing. Feraz Zeid, January 11, 2024January 11, 2024, John Caples, Headlines, 0 - John Caples Advertising · USA
To live with Jesus is to live with the poor. To live with the poor is to live with Jesus. - Jean Vanier Philosopher and theologian
If we love (the poor) people, we want to identify with them and share with them. - Jean Vanier Philosopher and theologian
History is written by the rich, and so the poor get blamed for everything. - Jeffrey Sachs Economist · USA
I don’t understand bus lanes. Why do poor people have to get to places quicker than I do? - Jeremy Clarkson Television presenter · England
Being poor is a mere trifle. It is being known to be poor that is the sting. - Jerome K. Jerome Writer
Impulse without reason is enough, and reason without impulse is a poor makeshift. - William James Philosopher and psychologist · USA
The rich have a passion for bargains as lively as it is pointless. - Francoise Sagan Playwright · France