This quote emphasizes the importance of understanding people over just understanding products. In essence, it suggests that having a deep knowledge of human nature, behavior, and needs is more valuable than merely knowing the specifics of a product or service. This is because products are made for people, and their success largely depends on how well they meet people’s needs and desires. If you understand people, their desires, their needs, and how they make decisions, you can tailor your product, marketing, and sales strategies to be more effective.

This idea is particularly relevant in today’s world where businesses operate in an increasingly customer-centric environment. Companies are no longer solely product-focused but are striving to understand their customers better to provide personalized experiences and solutions. This shift requires a deep understanding of people’s behaviors, preferences, and expectations, which can be achieved through methods like market research, customer feedback, and data analysis.

In terms of personal development, this quote suggests that being successful in life, whether professionally or personally, requires a deep understanding of others. This could mean understanding their perspectives, empathizing with their experiences, or effectively communicating with them. By developing these people skills, one can build better relationships, resolve conflicts more effectively, and lead more successfully. Thus, ‘people knowledge’ can be seen as a vital skill in both personal and professional development.