All values must be won by contest, and after they have been won, they must be defended.

What did Jim Rohn mean by:

All values must be won by contest, and after they have been won, they must be defended.

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This quote asserts that all values, whether personal, societal, or institutional, are not handed out freely but must be fought for. The term “contest” implies a struggle or competition, suggesting that values are not inherent or automatic, but rather, they are the outcome of conscious effort, decision-making, and sometimes, conflict. This might mean challenging existing norms, confronting personal biases, or pushing against societal pressures.

Once these values are established, they must be “defended.” This suggests that values are not static or unchanging, but rather, they are constantly under threat. This could be from external influences such as societal changes or internal shifts like personal growth or transformation. Defending these values, then, means actively maintaining and upholding them in the face of these challenges.

In today’s world, this quote is incredibly relevant. With the rapid pace of societal change, individuals and societies are constantly redefining their values. For instance, values of equality and justice are being contested and redefined through movements like Black Lives Matter. Once these values are established, they must be defended against forces of regression or opposition. This is not a one-time event but a continuous process.

In terms of personal development, this quote suggests that personal values are not passively absorbed but actively constructed. It encourages individuals to consciously identify, pursue, and defend their values. This might involve challenging existing beliefs, confronting personal biases, or standing up against external pressures. This active engagement with one’s values is a key aspect of personal growth and self-actualization.

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