This quote suggests that it takes a certain amount of cunning or manipulation to become wealthy by selling a poorly-written or unintelligent book, just as there is foolishness in purchasing such a book. The author is essentially saying that the process of creating and selling something of little value or substance requires as much deception as the act of buying it requires lack of judgment or discernment.
The first part of the quote addresses the creator or seller of the book. This individual has to navigate the marketplace in such a way that they can convince others of the value of their product, even if it is inherently lacking. This requires a certain level of cunning or deceit, as they are essentially tricking people into believing in the worth of something that is not valuable.
The second part of the quote addresses the consumers, those who buy the book. The author suggests that these individuals are foolish for not recognizing the lack of value in the product they are purchasing. They lack the discernment or wisdom to see through the seller’s trickery and understand the true worth (or lack thereof) of the book.
In today’s world, this idea can be applied to many scenarios beyond just book selling. It could be applied to any product or service that is marketed and sold with more hype than substance. For example, certain fad diets or miracle cures that promise quick and easy results often lack scientific backing or real effectiveness. Yet, through clever marketing, these products are sold to millions of consumers who believe in their promises.
In terms of personal development, this quote can serve as a reminder to be discerning and skeptical in our consumption of products and information. It encourages us to think critically about the things we choose to invest our time and money in, and to be wary of those who seek to profit from our naivety or lack of judgment. It also suggests that we should strive to be honest and transparent in our own endeavors, rather than resorting to trickery or deceit to achieve success.