This quote emphasizes the importance of understanding your customer in order to deliver a quality product or service. Quality, in this context, is not determined solely by the creator or provider, but is largely defined by the end user, the customer. If a business doesn’t understand who their customer is, what their needs, preferences, and expectations are, it’s impossible to deliver a product or service that they would consider high quality.

In today’s world, this concept is particularly crucial due to the increasing competition and customer expectations in virtually every industry. Companies who do not invest time and resources in understanding their customers risk losing them to competitors who do. This is why businesses conduct market research, customer surveys, and other forms of customer feedback. They use this information to tailor their products and services to meet or exceed their customers’ expectations.

This idea can also be applied to personal development. For example, if you’re a teacher, your customers are your students. To be an effective teacher, you need to understand your students – their learning styles, their interests, their struggles, etc. Only then can you tailor your teaching methods to provide a quality education that meets their needs.

Similarly, if you’re a writer, your customers are your readers. You need to understand who your readers are, what they enjoy reading, what they gain from your writing, etc. Only then can you write in a way that is of high quality to them.

Therefore, understanding who your customer is, whether in a business setting or personal development, is crucial to delivering quality.