What did David Ogilvy mean by: You aren’t advertising to a standing army; you are advertising to a moving parade. - David Ogilvy Businessman · United Kingdom Copy
+ Don’t hire a dog, then bark yourself Feraz Zeid, August 20, 2023December 12, 2023, David Ogilvy, Creative, Creativity, Dog, 0 - David Ogilvy Businessman · United Kingdom
+ Positioning should be decided before the advertising is created Feraz Zeid, January 4, 2024January 7, 2024, David Ogilvy, Advertising, Decided, 0 - David Ogilvy Businessman · United Kingdom
+ If it doesn’t sell, it isn’t creative. Feraz Zeid, June 2, 2023December 12, 2023, David Ogilvy, Humor, Wise, Witty, 0 - David Ogilvy Businessman · United Kingdom
+ Great marketing only makes a bad product fail faster. Feraz Zeid, September 17, 2023December 24, 2023, David Ogilvy, Deep Thought, Humor, marketing, 0 - David Ogilvy Businessman · United Kingdom
+ On the average, five times as many people read the headlines as read the body copy. Feraz Zeid, January 4, 2024January 7, 2024, David Ogilvy, Average, Body, 0 - David Ogilvy Businessman · United Kingdom
+ If you can’t advertise yourself, what hope do you have of advertising anything else? Feraz Zeid, January 4, 2024January 7, 2024, David Ogilvy, Advertising, 0 - David Ogilvy Businessman · United Kingdom
+ Never write more than two pages on any subject. Feraz Zeid, July 18, 2023December 12, 2023, David Ogilvy, Pages, Writing, 0 - David Ogilvy Businessman · United Kingdom
+ Lazy and superficial men and women do not produce superior work. Feraz Zeid, January 4, 2024January 7, 2024, David Ogilvy, Lazy, Superficial, 0 - David Ogilvy Businessman · United Kingdom
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art. - William Bernbach Advertising executive
Advertising is saying you’re good. PR is getting someone else to say you’re good. - Jean-Louis Gassee Entrepreneur · France
The biggest mistake businesses make is advertising before they have become well known. - Jeffrey Gitomer Author
It’s like being the general of an army [directing a film]. You send people out to die. - Jennifer Yuh Nelson
If I can go to the U.S. Army and fight the war at 18 why can’t you play basketball for 48 minutes? - Jermaine O'Neal Basketball player · USA
