What did David Ogilvy mean by: The consumer isn’t a moron; she is your wife. - David Ogilvy Businessman · United Kingdom Copy
+ It’s not creative unless it sells. Feraz Zeid, September 24, 2023December 24, 2023, David Ogilvy, Creative, 0 - David Ogilvy Businessman · United Kingdom
+ What really decides consumers to buy or not to buy is the content of your advertising, not its form. Feraz Zeid, January 4, 2024January 7, 2024, David Ogilvy, Business, Insightful, marketing, 0 - David Ogilvy Businessman · United Kingdom
+ When you advertise fire extinguishers, open with the fire. Feraz Zeid, July 26, 2023December 12, 2023, David Ogilvy, Fire, 0 - David Ogilvy Businessman · United Kingdom
+ Big ideas are usually simple ideas. Feraz Zeid, July 24, 2023December 12, 2023, David Ogilvy, Ideas, Simple, 0 - David Ogilvy Businessman · United Kingdom
+ A consumer is not a moron. She’s your wife. Don’t insult her intelligence, and don’t shock her. Feraz Zeid, January 4, 2024January 7, 2024, David Ogilvy, Insult, Shock, Wife, 0 - David Ogilvy Businessman · United Kingdom
+ Advertising is only evil when it advertises evil things. Feraz Zeid, July 16, 2023December 12, 2023, David Ogilvy, Advertising, Evil, marketing, 0 - David Ogilvy Businessman · United Kingdom
+ You aren’t advertising to a standing army; you are advertising to a moving parade. Feraz Zeid, January 4, 2024January 7, 2024, David Ogilvy, Advertising, Army, 0 - David Ogilvy Businessman · United Kingdom
+ The temptation to entertain instead of selling is contagious. Feraz Zeid, January 4, 2024January 7, 2024, David Ogilvy, Contagious, Selling, Temptation, 0 - David Ogilvy Businessman · United Kingdom
The Opera is obviously the first draft of a fine spectacle; it suggests the idea of one. Explain - Jean de la Bruyere Writer · France
The court is like a palace of marble; it’s composed of people very hard and very polished. Explain - Jean de la Bruyere Writer · France
The secret of success is sincerity. Once you can fake that, you’ve got it made. - Jean Giraudoux Playwright · France
What a father says to his children is not heard by the world, but it will be heard by posterity. - Jean Paul Writer · Germany
My pessimism extends to the point of even suspecting the sincerity of other pessimists. - Jean Rostand Biologist · France
Plant and your spouse plants with you; weed and you weed alone. Explain - Jean-Jacques Rousseau Philosopher · Switzerland
When a woman gives birth her waters break and she pours out the child and the child runs free. - Jeanette Winterson Author · England
I had to wait 110 years to become famous. I wanted to enjoy it as long as possible. - Jeanne Calment Painter · France
