David Ogilvy Quote Explained: Nobody has ever built a brand by imitating somebody else's advertising.

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You can’t save souls in an empty church.

Businessman

· United Kingdom

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Every advertisement is part of the long term investment in the personality of the brand.

- David Ogilvy

Businessman

· United Kingdom

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The more informative your advertising, the more persuasive it will be.

- David Ogilvy

Businessman

· United Kingdom

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If you can’t be brilliant, at least be memorable

- David Ogilvy

Businessman

· United Kingdom

Brilliant

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Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand.

- David Ogilvy

Businessman

· United Kingdom

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Consumers don’t think how they feel. They don’t say what they think and they don’t do what they say.

- David Ogilvy

Businessman

· United Kingdom

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Advertising reflects the mores of society, but it does not influence them.

- David Ogilvy

Businessman

· United Kingdom

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Within every brand is a product, but not every product is a brand.

- David Ogilvy

Businessman

· United Kingdom

Nobody has ever built a brand by imitating somebody else’s advertising.

Nobody has ever built a brand by imitating somebody else’s advertising.

You can’t save souls in an empty church.

Every advertisement is part of the long term investment in the personality of the brand.

The more informative your advertising, the more persuasive it will be.

If you can’t be brilliant, at least be memorable

Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand.

Consumers don’t think how they feel. They don’t say what they think and they don’t do what they say.

Advertising reflects the mores of society, but it does not influence them.

Within every brand is a product, but not every product is a brand.

If advertising is not an official or state art, it is nonetheless clearly art.

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

Advertising is saying you’re good. PR is getting someone else to say you’re good.

Advertising shouldn’t be like medicine. It should be like candy.

The biggest mistake businesses make is advertising before they have become well known.

The internet is the most underutilized advertising medium that’s out there.

The best advertising should make you nervous about what you’re not buying.

Advertising at its worst will be killed by the Internet. And rightly so.

Nobody has ever built a brand by imitating somebody else’s advertising.

Nobody has ever built a brand by imitating somebody else’s advertising.

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