What did David Ogilvy mean by: Don’t count the people that you reach, reach the people who count David Ogilvy Businessman · United Kingdom Copy
+ Our business is infested with idiots who try to impress by using pretentious jargon. Author, January 4, 2024January 6, 2025, David Ogilvy, Communication, Incompetence, Pretentiousness, 0 David Ogilvy Businessman · United Kingdom
+ Where people aren’t having any fun, they seldom produce good work. Author, January 4, 2024January 6, 2025, David Ogilvy, Creativity, Morale, Productivity, 0 David Ogilvy Businessman · United Kingdom
+ I always use my clients’ products. This is not toady-ism, but elementary good manners. Author, January 4, 2024January 6, 2025, David Ogilvy, Courtesy, Integrity, Professionalism, 0 David Ogilvy Businessman · United Kingdom
+ The advertisers who believe in the selling power of jingles have never had to sell anything. Author, January 4, 2024January 6, 2025, David Ogilvy, Advertising, Criticism, Salesmanship, 0 David Ogilvy Businessman · United Kingdom
+ On the average, five times as many people read the headlines as read the body copy. Author, January 4, 2024January 6, 2025, David Ogilvy, Attention, Engagement, Readership, 0 David Ogilvy Businessman · United Kingdom
+ Creativity needs discipline and freedom. Author, July 8, 2023January 2, 2025, David Ogilvy, Creativity, Discipline, Freedom, 0 David Ogilvy Businessman · United Kingdom
+ I never write fewer than sixteen headlines for a single advertisement. Author, January 4, 2024January 6, 2025, David Ogilvy, Advertising, Creativity, Perfectionism, 0 David Ogilvy Businessman · United Kingdom
+ If you can’t be brilliant, at least be memorable Author, August 10, 2023January 2, 2025, David Ogilvy, Impact, Success, Uniqueness, 0 David Ogilvy Businessman · United Kingdom
Generosity lies less in giving much than in giving at the right moment. Read explanation Jean de la Bruyere Writer · France
Great things astonish us, and small dishearten us. Custom makes both familiar. Read explanation Jean de la Bruyere Writer · France
In the arts, foolhardiness is always harmful; even worse, however, is clumsiness. Franz Grillparzer Writer · Austria
The vitality of a new movement in Art must be gauged by the fury it arouses. Logan Pearsall Smith Writer · USA
