David Ogilvy Quote Explained: Consumers don't think how they feel. They don't say what they think and they don't do what they say.

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It follows that unless your headline sells your product, you have wasted 90 percent of your money.

Businessman

· United Kingdom

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I admire people with gentle manners who treat other people as human beings.

- David Ogilvy

Businessman

· United Kingdom

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The only marketers who know what the hell they’re doing are those who have worked in sales

- David Ogilvy

Businessman

· United Kingdom

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The consumer isn’t a moron; she is your wife.

- David Ogilvy

Businessman

· United Kingdom

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Great marketing only makes a bad product fail faster.

- David Ogilvy

Businessman

· United Kingdom

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Don’t count the people that you reach, reach the people who count

- David Ogilvy

Businessman

· United Kingdom

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What really decides consumers to buy or not to buy is the content of your advertising, not its form.

- David Ogilvy

Businessman

· United Kingdom

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Advertising reflects the mores of society, but it does not influence them.

- David Ogilvy

Businessman

· United Kingdom

Consumers don’t think how they feel. They don’t say what they think and they don’t do what they say.

Consumers don’t think how they feel. They don’t say what they think and they don’t do what they say.

It follows that unless your headline sells your product, you have wasted 90 percent of your money.

I admire people with gentle manners who treat other people as human beings.

The only marketers who know what the hell they’re doing are those who have worked in sales

The consumer isn’t a moron; she is your wife.

Great marketing only makes a bad product fail faster.

Don’t count the people that you reach, reach the people who count

What really decides consumers to buy or not to buy is the content of your advertising, not its form.

Advertising reflects the mores of society, but it does not influence them.

The object of art is to crystallize emotion into thought, and then fix it in form.

Music gets us in touch with our emotions in a way that’s more intimate than any other art form.

Art is a manifestation of emotion, and emotion speaks a language that all may understand.

No matter the situation, never let your emotions overpower your intelligence.

If advertising is not an official or state art, it is nonetheless clearly art.

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

Who told you that one paints with colors? One makes use of colors, but one paints with emotions.

One makes use of pigments, but one paints with one’s feelings.

Consumers don’t think how they feel. They don’t say what they think and they don’t do what they say.

Consumers don’t think how they feel. They don’t say what they think and they don’t do what they say.

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