What did David Ogilvy mean by: Consumers do not buy products. They buy product benefits. David Ogilvy Businessman · United Kingdom Copy
+ Why should a manufacturer bet his money, perhaps the future of his company, on your instinct? Author, January 4, 2024January 6, 2025, David Ogilvy, Investment, Risk, Trust, 0 David Ogilvy Businessman · United Kingdom
+ The more informative your advertising, the more persuasive it will be. Author, January 4, 2024January 6, 2025, David Ogilvy, Advertising, Informative, 0 David Ogilvy Businessman · United Kingdom
+ The best idea is the simplest. Author, July 21, 2023January 2, 2025, David Ogilvy, Clarity, Innovation, Simplicity, 0 David Ogilvy Businessman · United Kingdom
+ Consumers don’t think how they feel. They don’t say what they think and they don’t do what they say. Author, January 4, 2024January 6, 2025, David Ogilvy, Behavior, Communication, Emotions, 0 David Ogilvy Businessman · United Kingdom
+ Study the methods of your competitors and do the exact opposite. Author, January 4, 2024January 6, 2025, David Ogilvy, Competition, Opposition, Strategy, 0 David Ogilvy Businessman · United Kingdom
+ If you want to be interesting, be interested. Author, September 15, 2023January 2, 2025, David Ogilvy, Connection, Curiosity, Engagement, 0 David Ogilvy Businessman · United Kingdom
+ Never stop testing, and your advertising will never stop improving. Author, January 4, 2024January 6, 2025, David Ogilvy, Advertising, Improvement, Testing, 0 David Ogilvy Businessman · United Kingdom
+ I prefer the discipline of knowledge to the anarchy of ignorance. Author, January 4, 2024January 6, 2025, David Ogilvy, Anarchy, Discipline, Knowledge, 0 David Ogilvy Businessman · United Kingdom
The public buys “art” – but the word is drained of its meaning. Michelangelo Antonioni Filmmaker · Italy
What is the most challenging is the industry of fashion is pushing for speedy consumption. Jean-Charles de Castelbajac Fashion designer · France
