What did David Ogilvy mean by: Consumers do not buy products. They buy product benefits. - David Ogilvy Businessman · United Kingdom Copy
+ If it doesn’t sell, it isn’t creative. Feraz Zeid, June 2, 2023December 12, 2023, David Ogilvy, Humor, Wise, Witty, 0 - David Ogilvy Businessman · United Kingdom
+ No sale, no commission. No commission, no eat. That made an impression on me. Feraz Zeid, January 5, 2024January 7, 2024, David Ogilvy, Impression, 0 - David Ogilvy Businessman · United Kingdom
+ Lazy and superficial men and women do not produce superior work. Feraz Zeid, January 4, 2024January 7, 2024, David Ogilvy, Lazy, Superficial, 0 - David Ogilvy Businessman · United Kingdom
+ The advertisers who believe in the selling power of jingles have never had to sell anything. Feraz Zeid, January 4, 2024January 7, 2024, David Ogilvy, Believe, Power, 0 - David Ogilvy Businessman · United Kingdom
+ Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand. Feraz Zeid, January 4, 2024January 7, 2024, David Ogilvy, Business, Genius, Perseverance, 0 - David Ogilvy Businessman · United Kingdom
+ David Ogilvy made his copywriters come up 100 different headlines for every ad they wrote. Feraz Zeid, January 4, 2024January 7, 2024, David Ogilvy, Come Up, Different, 0 - David Ogilvy Businessman · United Kingdom
+ You can’t save souls in an empty church. Feraz Zeid, September 18, 2023December 24, 2023, David Ogilvy, Church, Empty, Soul, 0 - David Ogilvy Businessman · United Kingdom
+ When you have nothing to say, sing it. Feraz Zeid, October 22, 2023December 26, 2023, David Ogilvy, Advertising, 0 - David Ogilvy Businessman · United Kingdom
When war becomes a trade, it benefits, like all other trades, from the division of labour. - Jean-Baptiste Say Economist · France
We are better pleased to see those on whom we confer benefits than those from whom we receive them. Explain - François de La Rochefoucauld Writer · France
War is evitable if conditions are such that the costs of making war are higher than the benefits. - Frans de Waal Primatologist · Netherlands
We were not the victims of ancestor worship. We had the benefits of a fresh start. - Matthew D. Miller
Define a winning proposition that is consumer right and delivers margin accretion. - Michael J. Silverstein Consultant