What did Claude C. Hopkins mean by: We cannot go after thousands of men until we learn how to win one. - Claude C. Hopkins Advertising executive Copy
+ The advertising man who spares the midnight oil will never get very far. Feraz Zeid, December 25, 2023January 10, 2024, Claude C. Hopkins, Oil, Writing, 0 - Claude C. Hopkins Advertising executive
+ One may gain attention by wearing a fools cap. But he would ruin his selling prospects Feraz Zeid, December 25, 2023January 10, 2024, Claude C. Hopkins, Attention, Fool, Writing, 0 - Claude C. Hopkins Advertising executive
+ Don’t think of people in the mass. That gives you a blurred view. Feraz Zeid, December 25, 2023January 10, 2024, Claude C. Hopkins, 0 - Claude C. Hopkins Advertising executive
+ A man coined to superlative must expect that his every statement will be taken with some caution Feraz Zeid, December 25, 2023January 10, 2024, Claude C. Hopkins, Writing, 0 - Claude C. Hopkins Advertising executive
+ Impressive claims are made far more impressive by making them exact Feraz Zeid, December 25, 2023January 10, 2024, Claude C. Hopkins, Advertising, 0 - Claude C. Hopkins Advertising executive
+ The weight of an argument may often be multiplied by making it specific Feraz Zeid, December 25, 2023January 10, 2024, Claude C. Hopkins, Often Is, Weight, 0 - Claude C. Hopkins Advertising executive
+ The time has come when advertising has in some hands reached the status of a science. Feraz Zeid, December 25, 2023January 10, 2024, Claude C. Hopkins, Advertising, Business, Hands, 0 - Claude C. Hopkins Advertising executive
+ If a claim is worth making, make it in the most impressive way. Feraz Zeid, December 25, 2023January 10, 2024, Claude C. Hopkins, Advertising, 0 - Claude C. Hopkins Advertising executive
To win a race, the swiftness of a dart Availeth not without a timely start - Jean de La Fontaine Poet · France
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art. - William Bernbach Advertising executive
Advertising is saying you’re good. PR is getting someone else to say you’re good. - Jean-Louis Gassee Entrepreneur · France
You’re in a horse race but you’re thinking like a sheep. Sheep don’t win horse races. - Jeannette Walls Journalist · USA
You can achieve a shallow local maximum with A/B testing – but you’ll never win hearts and minds. - Jeff Atwood Entrepreneur
Above all else, align with customers. Win when they win. Win only when they win. - Jeff Bezos Entrepreneur
