What did Claude C. Hopkins mean by: If a claim is worth making, make it in the most impressive way. - Claude C. Hopkins Advertising executive Copy
+ One may gain attention by wearing a fools cap. But he would ruin his selling prospects Feraz Zeid, December 25, 2023January 10, 2024, Claude C. Hopkins, Attention, Fool, Writing, 0 - Claude C. Hopkins Advertising executive
+ Whatever claim you use to gain attention, the advertisement should tell a story reasonably complete. Feraz Zeid, December 25, 2023January 10, 2024, Claude C. Hopkins, Attention, Stories, Writing, 0 - Claude C. Hopkins Advertising executive
+ The man who wins out and survives does so only because of superior science and strategy. Feraz Zeid, December 25, 2023January 10, 2024, Claude C. Hopkins, Winning, 0 - Claude C. Hopkins Advertising executive
+ The advertising man who spares the midnight oil will never get very far. Feraz Zeid, December 25, 2023January 10, 2024, Claude C. Hopkins, Oil, Writing, 0 - Claude C. Hopkins Advertising executive
+ Don’t, to gain general and useless attention, sacrifice the attention that you want Feraz Zeid, December 25, 2023January 10, 2024, Claude C. Hopkins, Attention, Sacrifice, Useless, 0 - Claude C. Hopkins Advertising executive
+ We cannot go after thousands of men until we learn how to win one. Feraz Zeid, December 25, 2023January 10, 2024, Claude C. Hopkins, Advertising, Winning, 0 - Claude C. Hopkins Advertising executive
+ Impressive claims are made far more impressive by making them exact Feraz Zeid, December 25, 2023January 10, 2024, Claude C. Hopkins, Advertising, 0 - Claude C. Hopkins Advertising executive
+ The time has come when advertising has in some hands reached the status of a science. Feraz Zeid, December 25, 2023January 10, 2024, Claude C. Hopkins, Advertising, Business, Hands, 0 - Claude C. Hopkins Advertising executive
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art. - William Bernbach Advertising executive
Advertising is saying you’re good. PR is getting someone else to say you’re good. - Jean-Louis Gassee Entrepreneur · France
The biggest mistake businesses make is advertising before they have become well known. - Jeffrey Gitomer Author
Advertising at its worst will be killed by the Internet. And rightly so. - Maurice Saatchi Advertising executive · Iraq
