What did Claude C. Hopkins mean by: Don’t think of people in the mass. That gives you a blurred view. - Claude C. Hopkins Advertising executive Copy
+ The time has come when advertising has in some hands reached the status of a science. Feraz Zeid, December 25, 2023January 10, 2024, Claude C. Hopkins, Advertising, Business, Hands, 0 - Claude C. Hopkins Advertising executive
+ Platitudes and generalities roll off the human understanding like water from a duck. Feraz Zeid, December 25, 2023January 10, 2024, Claude C. Hopkins, Ducks, Water, 0 - Claude C. Hopkins Advertising executive
+ The advertising man who spares the midnight oil will never get very far. Feraz Zeid, December 25, 2023January 10, 2024, Claude C. Hopkins, Oil, Writing, 0 - Claude C. Hopkins Advertising executive
+ Whatever claim you use to gain attention, the advertisement should tell a story reasonably complete. Feraz Zeid, December 25, 2023January 10, 2024, Claude C. Hopkins, Attention, Stories, Writing, 0 - Claude C. Hopkins Advertising executive
+ The man who wins out and survives does so only because of superior science and strategy. Feraz Zeid, December 25, 2023January 10, 2024, Claude C. Hopkins, Winning, 0 - Claude C. Hopkins Advertising executive
+ Impressive claims are made far more impressive by making them exact Feraz Zeid, December 25, 2023January 10, 2024, Claude C. Hopkins, Advertising, 0 - Claude C. Hopkins Advertising executive
+ A man coined to superlative must expect that his every statement will be taken with some caution Feraz Zeid, December 25, 2023January 10, 2024, Claude C. Hopkins, Writing, 0 - Claude C. Hopkins Advertising executive
+ The compass of accurate knowledge directs the shortest, safest, cheapest course to any destination Feraz Zeid, December 25, 2023January 10, 2024, Claude C. Hopkins, Advertising, Compass, Destination, 0 - Claude C. Hopkins Advertising executive
I’ve taught, and the first thing I did when I taught art, was not to teach art. Explain - Louise Berliawsky Nevelson Sculptor · Ukraine
Appreciation of art is a moral erection, otherwise mere dilettantism. Explain - Jean Cocteau Artist · France
Lying is the only art form that the public sanctions and instinctively prefers to reality. Explain - Jean Cocteau Artist · France
Whatever the world condemns you for, make it your own. It is yourself. Explain - Jean Cocteau Artist · France
The liabilities are always 100 percent good. It’s the assets you have to worry about. Explain - Charlie Munger Business person
It’s stupid the way people extrapolate the past — and not slightly stupid, but massively stupid. Explain - Charlie Munger Business person
Film will only became an art when its materials are as inexpensive as pencil and paper. - Jean Cocteau Artist · France
