What did Chip Heath mean by: The more hooks an idea has, the better it will cling to memory. - Chip Heath Author Copy
+ What looks like a people problem is often a situation problem. Feraz Zeid, December 25, 2023January 10, 2024, Chip Heath, Problem, 0 - Chip Heath Author
+ When people know the desired destination, they’re free to improvise, as needed, in arriving there. Feraz Zeid, December 25, 2023January 10, 2024, Chip Heath, Destination, 0 - Chip Heath Author
+ Once we know something, we find it hard to imagine what it was like not to know it. Feraz Zeid, December 25, 2023January 10, 2024, Chip Heath, Imagine, Knowledge, 0 - Chip Heath Author
+ The more we reduce the amount of information in an idea, the stickier it will be. Feraz Zeid, December 25, 2023January 10, 2024, Chip Heath, Ideas, Information, 0 - Chip Heath Author
+ The Aha! experience is much more satisfying when it’s preceded by the huh experience. Feraz Zeid, December 25, 2023January 10, 2024, Chip Heath, Satisfying, 0 - Chip Heath Author
+ The first problem of communication is getting people’s attention. Feraz Zeid, December 25, 2023January 10, 2024, Chip Heath, Attention, Communication, 0 - Chip Heath Author
+ The most basic way to get someone’s attention is this: Break a pattern. Feraz Zeid, December 25, 2023January 10, 2024, Chip Heath, Attention, Patterns, 0 - Chip Heath Author
+ Just look for a strong beginning and a strong ending and get moving. Feraz Zeid, December 25, 2023January 10, 2024, Chip Heath, Strong, 0 - Chip Heath Author
Once, I was a master at recycling leftovers. Now I cultivate the art of simmering memories. - Jean-Dominique Bauby Journalist · France
The Opera is obviously the first draft of a fine spectacle; it suggests the idea of one. Explain - Jean de la Bruyere Writer · France
A clear idea about the nature of quality in art will always result in inferior art tailored to it. - Walter Darby Bannard Painter · USA
Don’t burden art with words and ideas. Art comes from a deeper place. - Walter Darby Bannard Painter · USA
The idea led me into the research, which continues to give me more ideas for the story. - Jean M. Auel Author
Premature ideas do not exist, one must bide one’s time until the right moment comes along. Explain - Jean Monnet Economist
